Certificate in Sports & Entertainment Business
Duration: 8 Weeks
Format: Online
Program Overview
Advance your career in the fast-paced world of sports and entertainment with the Certificate in Sports and Entertainment Business from Antelope Valley Business School. You’ll gain practical knowledge in sports and entertainment management and finance, and business development. Learn from experienced professionals with real-world industry expertise and develop the skills to build opportunities in today’s competitive sports and entertainment industries.
Course Sequence
Week 1–2: Foundations of Sports & Entertainment Business
Explore the business side of the sports and entertainment industries. Learn how professional and collegiate sports, music, film, live events, media, and talent-driven businesses operate. Examine industry structures, revenue models, career pathways, and emerging opportunities.
Week 3: Sports & Entertainment Marketing
Learn how sports teams, entertainers, venues, and organizations build powerful brands and connect with audiences. Explore sponsorships, advertising, social media, fan engagement, promotions, and experiential marketing.
Week 4: Talent, Athlete & Artist Management
Understand the business of representing and managing athletes, entertainers, artists, and other talent. Explore contracts, endorsements, personal branding, career development, negotiations, and the role of agents and managers.
Week 5: Finance, Sponsorships & Revenue Generation
Examine how sports and entertainment organizations generate revenue through ticket sales, sponsorships, media rights, merchandise, licensing, endorsements, and partnerships. Learn basic budgeting and financial management for events and organizations.
Week 6: Event Management & Live Entertainment
Discover how sporting events, concerts, festivals, tours, and entertainment experiences are planned and executed. Learn the fundamentals of event budgeting, venue management, ticketing, staffing, promotions, logistics, and customer experience.
Week 7: Contracts, Media & Industry Operations
Explore the legal and operational issues that shape sports and entertainment. Learn about contracts, intellectual property, licensing, media rights, name-image-likeness (NIL), risk management, and working with venues, promoters, sponsors, and media partners.
Week 8: Capstone Project – Sports & Entertainment Business Plan
Put your knowledge into action by developing a sports or entertainment business concept, event, marketing campaign, talent-management strategy, or new venture. Present your final project to industry and business professionals and leave the program with a portfolio-ready concept.